MICKEY MOUSE
Since his debut on November 18, 1928 , in Steamboat Willie, Mickey Mouse has been the most recognizable figure at The Walt Disney Company. Mickey became the first licensed character for Disney when, in 1929, he appeared on a writing tablet.
Research shows that Mickey occupies a unique niche with consumers who perceive him as a character who brings magic and fantasy to their lives. Binding generations together more than any other character, Mickey is a hero who reminds all ages of the benefits of laughter, optimism and hope. Mickey’s undying popularity is further strengthen by his leading role as Disney’s main Icon, numerous appearance in cartoons animations, Disney Adventures, Books, Disney Land and apparels, toys and even computers and food processors making Mickey one of the most sought after brands for children products.
Being a prestigious brand, VEI strives to provide quality eyewear for young children, the designs are fresh and bright cheerful designs. To achieve a colorful appeal, each piece had to be hand painted to perfection, and polished well.
With many years of collective research, VEI is aware of children’s habitual lifestyle in adjusting them selves to wearing glasses. Which lead to many accidents causing damages to their frames and inconvenience for both the child and the parents. Because of that VEI’s Mickey Collection have approx 50% ratio of Memory titanium frames
Which are not only light for the child to carry, it’s flexible natural, makes it harder to be damaged.
All these efforts are put together to make these collections deserving of the Mickey Brand.
TARGET MARKET
Children : 5 - 12 yrs old.
BRANDING STRATEGY
Details on Branding strategy, reach and promotions which will continuously strengthening the Brand, globally. Read More...