DISNEY PRINCESS
Little girls never forget their first encounter with a Disney Princess. Even long after they're all grown up, they continue to pass along their love for these heroines, introducing them to their own daughters.
Individual princesses have been part of the Disney scene since Snow White first graced the screen in 1937. However, only recently has Disney brought these beloved characters together in a collection of fantasy-based girls' entertainment and products - the Disney Princess brand.
Launched at the Disney Store in 1999, the Disney Princess brand expanded outside the Disney Kingdom with limited distribution to non-Disney retail venues in Fall 2000. Ever since, Disney Princess has become a powerful lifestyle brand that touches every aspect of girls' lives.
For a little girl, the desire to feel special is more powerful than a magic wand. She dreams of a place where clothes are spun of silk and gold, where balls are held in her honor and where princes fall in love at first sight.
It is a world Disney has created - full of fantasy and romance - where a girl can feel as special as a Princess.
TARGET MARKET
Children : 5 - 12 yrs old, Girls.
BRANDING STRATEGY
Details on Branding strategy, reach and promotions which will continuously strengthening the Brand, globally. Read More...