Design and Research

Our designers are equiped with an eye for fashion, a feel of the latest trends and the ability to look beyond the apparent and set new trends in the eyewear industry. In addition, we are constantly researching and developing new patent technologies that will be marketable to optical consumers worldwide. Our services as menioned below, Consist of Product branding, establishing a brand direction and designing the products, POS and ANP materials to according to the branding exercise.

Design and Marketing – Branding Strategies
Design Team and Marketing and Sales Team join forces, and thanks to retail participation in market research, VEI devised numerous branding strategies and exercises to establish our market position in the optical field. To increase awarance, to be remembered, and to develop a following, which will facilitate sales.

Product Design
Our experienced team of designers are equiped with keen sense in fashion trends, technical knowledge in eyewear designs, and market knowledge of what our consumers want. To design very sellable frames that are highly fashionable and comfortable to wear.

Advertising and Promotion Design
Once the Branding direction is established our Graphic and Visual Communication designers will work on all Advertising and Promotional materials to promote our products or branding campaign.

Point of Sales Design
Our products comes with Point of Sales supports, such as Cases, Display, Mirrors, Cleaning Cloth… Our designers will work on the designs according to the branding campaign, producing designs and POS materials that will further promote and enhance our product image resulting in increase in sales.