OEM Exclusive Brands

OEM – Branding, Design and Manufacturing

We assist our clients transforms their ideas for exclusive in-house into practical products lines that are of supperior quality and appeal. We will recommend branding strategies and marketing initiatives that will ensure the exclusive brands find a market space and become popular among consumers. VEI’s OEM services comes in three parts, our customers can have a full package of all the parts, or only partial, depending on their needs.

Part 1: Branding Strategies

Setting Branding Direction
Design Team and Marketing and Sales Team join forces, and thanks to retail participation in market research, VEI devised numerous branding strategies and exercises to establish our market position in the optical field. To increase awarance, to be remembered, and to develop a following, which will facilitate sales.

Part 2: Design Package

Product Design 
Our experienced team of designers are equiped with keen sense in fashion trends, technical knowledge in eyewear designs, and market knowledge of what our consumers want. To create very sellable frames that are highly fashionable and comfortable.

Advertising and Promotion Design
Once Branding direction is established our Graphic and Visual Comm designers will work on all Advertising and Promotional materials to promote our products or branding campaign.

Point of Sales Design
Our products comes with Point of Sales supports, such as Cases, Display, Mirrors, Cleaning Cloth… Our designers will work on the designs according to the branding campaign, producing designs and POS materials that will further promote and enhance our product image resulting in increase in sales.

Part 3: Production and Management

Production Management and Quality Control 
To maintain a good quality control over our products, Vision Empire International (China ) was setup to supervise and manage the production together with our partner group of elite manufacturers, to produce frames or high quality and to ensure confidentialty of the designs.